Fieldera: field force management that shows what happened on the ground
Fieldera is a field service and field force management app. Managers plan visits and dispatch work orders; field staff check in, complete tasks and file reports from their phones; leadership sees coverage and productivity by territory.
Pharma companies use it for medical representatives. Service businesses use it for technicians and work orders.
From a new job to a signed-off report
For field staff
Mobile execution
Daily assignments on a simple app, in the order they should be done.
Verified attendance
GPS-based check-in and check-out so attendance is beyond dispute.
Field data capture
Forms, photos, notes, signatures and completion confirmations, saved against the visit.
Field inventory
Spare parts, samples and materials used on each task.
For managers and dispatchers
Work order management
Create, assign and track service tasks to closure.
Dispatch control
Assign by availability and priority.
Route planning
Optimised routes that cut travel time and cost.
Workflow automation
Rules that assign tasks and move them through stages automatically.
For leadership
Live workforce tracking
Real-time location of field staff during working hours.
Movement history
Routes and activity timelines for any day.
Dashboards and analytics
Planned versus completed visits, productivity by team, territory and region.
MIS
Detailed reports for review meetings and incentives.
Fieldera in different field operations
| Operation | What gets tracked |
|---|---|
| Pharma medical representatives | Doctor and chemist calls, samples, orders, coverage by territory |
| Service technicians | Work orders, spare parts used, customer signature, time on site |
| Home sample collection | Booked visits, geo-verified collection, sample hand-off |
| Sales teams in retail or FMCG | Outlet visits, orders, merchandising photos |
Getting a field team to actually use the app
Field apps fail when they feel like surveillance with extra paperwork. Fieldera keeps the rep's screen to what they need for today: the route, the next visit and a short report. Managers get the detail. In rollouts we start with one region, let top performers shape the visit form, and only then roll out, which consistently gets better adoption than a nationwide launch on day one.
Planned versus done, every day
The most useful number in field operations is the gap between visits planned and visits completed. Fieldera shows it live, by rep and by territory, so a manager can call someone at noon rather than read about a missed day at the end of the month.
Geofenced check-ins, photos and signatures make each visit verifiable, which matters when incentives depend on it.
What managers see at a glance
Planned versus done
Live completion rate by person, team and territory.
Idle and late
Staff who have not checked in or have been idle beyond a set time.
Open work orders
By priority and age, with the technician assigned.
Coverage
Customers, doctors or outlets not visited in a set period.
Privacy and trust in location tracking
Location tracking only works if field staff trust it. We recommend tracking only during working hours and duty status, explaining clearly what is recorded and why, and using the data to support people, for example by rebalancing routes, rather than only to police them. Local employment and privacy law should shape your settings, and Fieldera lets you configure them accordingly.
Biomedical equipment, home collections and home care
Keep equipment on its maintenance schedule, and send phlebotomists and nurses to patients’ homes with the order already in TechPro.
See TechPro HMIS- Pharma field force
- Appliance & HVAC service
- Automotive service
- Manufacturing plants
Frequently asked questions
Does Fieldera track staff outside working hours?
Can Fieldera work offline?
Does Fieldera connect to inventory and HR?
How long does a Fieldera rollout take?
Related pages
Pharma & distribution
Fieldera for medical representatives and Inventory Plus for depots and stockists: visit tracking, doctor coverage, orders, stock and transfers.
Open Main product pageInventory Plus
Real-time stock across stores and warehouses, purchase orders from reorder levels, barcode tracking, transfers and a built-in Tally connector.
Open Main product pageTalent Plus HRMS
Talent Plus runs attendance, rosters, leave, payroll with PF, ESI and TDS, recruitment and appraisals, with a mobile app for every employee.
OpenSee Fieldera with your territory structure
Tell us how many people work in the field and what they do on a visit.
- Rep and manager app demo
- Visit form set up for your process
- Rollout plan by region